An streamlined and user friendly site, built based on our brand new design language and with Mashreq values on its core. It’s Human centered, transparent, honest and straightforward.
Scope
This is a huge project, still ongoing.
The project includes 5 different segments:
- Retail Banking
- Gold
- Business Banking
- Private Banking
- Corporate Banking
3 Sub-brands:
- Mashreq Al Islami
- Mashreq Neo
- Mashreq NeoBiz
Across 6 countries (UAE, Egypt, Qatar, Bahrein, India and Pakistan) and delivered in arabic and english
What we have achieved so far
- 18% increase in page views
- 80% increase in lead generation
- 200% increase in sessions
- Content publication time has been reduced significantly, from hours to seconds
- Dramatic Increase in NPS
- Sitecore Experience Awards “Best Digital Experience Transformation”