Moderated in person and
remote User Testing
Getting users to complete specific tasks and getting their feedback (both active and through passive observation) provides valuable qualitative (and quantitative) usage data. Silverback, Screenflow and Ethio are leading tools I use for this.
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From the diluge of off-the-shelf metrics available, it’s important to identity key metrics that allow us to monitor a product’s journey toward (or away) from it’s KPI’s. Building in capacity to gather custom project-relative metrics is also important, this can be built in with custom code, or plugged in via 3rd-party services.